Factors That Will Affect Your SEO Strategy In 2020

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An image of a laptop screen showing SEO, with stickers on the wall containing important factors that will affect your SEO strategy in 2020.

SEO strategies and principles are constantly being upgraded. With the development of the internet and the browsers, websites require new technologies to keep up with the competition. The rating and the index of your website strongly depend on the quality of SEO strategies you apply. For that reason, here are factors that will affect your SEO strategy in 2020!

Factors that will affect your SEO strategy in 2020

If you get familiarized with the factors that will affect your SEO strategy in 2020, you have good chances of implementing them successfully. Simply speaking, there are a couple of popular trends you just can’t ignore if you wish to have a visited website.  Let’s see what they are!

Search Engine Results Page

The search engine results page, also known as SERP, is one internet feature that developed substantially. It became so refined, that SEO now requires a lot more if you wish to be easily found online.

Alongside that, advertising also plays an important role.

An important feature to look at is Zero Click Search. This means, when you search something on Google, you will get the results on the first page, within the description of the link. That means you do not have to click on the link and visit the website.

While this is great news for everyone who is “a visitor”, if you own a website, you will not be happy. That is why it becomes tougher and tougher to do proper search engine optimization.

An image showing Google search page.
Search Engine Result Page is becoming more and more demanding, it becomes difficult to properly optimize your website.

Some other add-ons that you have probably already noticed are People Also Ask feature and a slick carousel for video suggestions.

Keywords Madness

With all the new features being implemented and SEO becoming harder and harder, keywords now play a pivotal role in search engine optimization.

Coming up with good keywords has evolved into science now. You have to do your homework, do thorough research, and use a set of useful apps so you can come up with a good list of keywords.

Since the internet is full of information, it becomes more and more difficult to get to the first page on Google. Millions of websites use the same or similar keywords. With that in mind, you should turn your focus toward topics rather than specific words.

Applications like SAMRush or Google Keyword Planner will greatly help you in coming up with examples. Furthermore, you can do your own search query for a topic of interest on YouTube or Google, and look at the autosuggest field. That way you can get your secondary keyword, and have a complete phrase to use.

Voice Search Optimization

Voice-based technology now exists on all smart devices you can buy. If you look at the statistics, you will see that the popularity of VSEO, or Voice Search Engine Optimization, is currently number one.

On a daily basis, people do online shopping, search queries, use smart voice-based apps, and much more. Industries that revolve around voice-based technology have an estimated value between 30 and 40 billion dollars. That’s a lot of zeros.

There is a certain group of words that is most effectively associated with VSEO, depending on what you need to find.

For example, if you are looking for a direct answer to your question, you would start your voice query with:

  • what
  • where
  • who
  • which

If you are interested in getting short answers, you could use words like why or can, etc.

When it comes to long answers, the query usually requires longer and more complicated questions.

Depending on what your goal is, do thorough research on these three types of answers. That will greatly help you to understand how to properly do VSEO.

Using videos for SEO

When there’s sound, there’s a video as well. Whether you are using videos for SEO purposes or not is one of the huge factors that will affect your SEO strategy in 2020. Video marketing is a hot topic today, so make sure you are a part of it.

Google logo with word SEO in letters oog.
The goal to a successful SEO is to use a combination of different strategies, and not concentrate on just one thing.

Simply speaking, people love to watch videos. Whether it is on YouTube, VIMEO, or any other website or application, people will watch videos. It is easier and more fun than reading, and that is a fact. Furthermore, it is quicker. It is also useful for learning purposes.

Advertising mostly uses different forms of videos, and chances are you probably sometimes bought something you saw in a video online.

Website Security

Website security is always a crucial topic, but how can we relate that to SEO? Well, if there is one important thing you must do, that is securing your WP website against different kinds of bots. Google does not like spamming, and no amount of SEO will save you if you cannot deal with bots.

Also, have in mind that bots create bad traffic that doesn’t really have anything beneficial to your website.

With that in mind, track your analytics data to try and figure out if there are any bots lurking in the background. Just be careful that, when restricting traffic to unknown users, you accidentally don’t ban someone who is a legit user.

Be Mobile-Friendly

Since there is so much content online, Google will prefer websites that are mobile-friendly. It is a fact that people use mobiles a lot more than any other electronic device, whether it is in business or entertainment purposes. With that in mind, going mobile for the website is maybe one of the best things you can do to improve your SEO.

An image showing the same website on a mobile device and on a laptop
Since mobile phones play such an important role, mobile-first indexing is a crucial factor to consider when talking about SEO strategies for 2020.

Summary

As you see, there are a lot of factors that will affect your SEO strategy in 2020. Next to what we already covered in this article, it is also important to look at influencer strategies, the quality of data and content, build authority and trustworthiness with your clients, and focus on the value and experience you are offering. Only by having a complete picture will you be able to index your website properly, and find yourself on the first page of Google. Good luck!

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